Residential and Commercial Customers
Whether you’re a residential or commercial service business, there are a few key differences between your customers. These can help you focus your marketing and sales efforts to meet their specific needs.
For example, the homepage of Star Heating and Air Conditioning is dominated by a split screen directed at both residential and commercial customers. This allows them to tailor their messages and address customer concerns separately within the site.
Residential Customers
Residential customers are individuals who purchase goods and services for their personal use. They include homeowners, renters, and people living in apartments or other types of residential dwellings.
Commercial customers, on the other hand, are businesses that purchase goods and services to generate revenue. Examples of commercial customers include restaurants, health care facilities, hotels, and office buildings.
A residential customer may be a member of the family or friend, or an organization that owns or rents a home. The utility can send bills to these customers by mail or email.
Gas and electric utility rate structures and regulatory rules typically classify residential customers as a unique class. In the U.S., more than 66 million residential customers use natural gas and more than 154 million use electricity. These customers can benefit from lower prices on energy, but they will also need to find ways to reduce their consumption and make sure their appliances are properly sized for their home’s needs.
Commercial Customers
Commercial customers include retail establishments, restaurants, hotels and motels, health care facilities, office buildings and government agencies. These organizations use gas and electricity more than residential consumers do.
The right technology can make it easier for these customers to do business with your bank. Digital tools such as automated account opening and convenient online portals can save time, reduce costs and improve the onboarding experience for these customers.
A good customer service strategy is key to a successful relationship with your commercial clients. Treat them with respect, follow through on what you say you’ll do, and provide top-notch support. If you’re able to do this, you’ll be able to win their business and increase your profits in the process. It’s no wonder that the largest commercial banks spend a considerable amount of their revenue on customer onboarding and retention. The benefits are pronounced and well worth it. The best way to do it is by investing in the right solutions and implementing them strategically.
Property Management
Property managers oversee and take care of residential, commercial, industrial, and other types of real estate properties. Their duties include maintaining the properties they manage and preserving their value while generating income for their clients.
They can also help you market your property to potential tenants, arrange viewings and formulate legally binding contracts. This will increase your chances of finding a quality tenant who can afford your rent payments and keep you in good standing with the property.
Another benefit of hiring a property manager is that they are skilled at retaining tenants. They are able to spot red flags in an application and ensure the right tenant is chosen for your home.
In addition, they can also help you resolve issues that arise during the lease period such as late payments or damage to your property. This can save you time and money and reduce your stress level.
They also have access to a vast network of licensed and professional vendors that can help with repairs. These vendors may be able to offer discounts that can save you money.
Digital Marketing
Digital marketing is the use of various tactics and channels to reach customers where they spend most of their time – online. This includes email, social media, search engine marketing (SEM) and SEO.
One of the most important benefits of digital marketing is that it enables businesses to target customers who are more likely to purchase their products or services. This is unlike traditional methods, such as placing ads in magazines or on billboards.
Whether you are a small, medium or large business, digital marketing can help you reach new audiences. It also helps you stay in touch with your customers and understand their behaviours.
If you run an ecommerce (online) store, you will need digital marketing to drive traffic to your website and increase sales. Using a combination of SEO, PPC, social media and email marketing can help your online business grow.
If you are an auto dealership, you will want to use local SEO to attract potential buyers in your area. This can be done with strategies such as Google’s geofencing ad campaigns and SEO-based local searches.